A successful digital marketing model aims for three perspectives of marketing, Procurement, Behaviour or Results. Keeping in mind about the model
Adz Gateway strategise the work and also organise various campaigns for you. The model revolves around these three matters of marketing. More elaborated details are given
Procurement : Procurement is all about increasing traffic on your website, either through Earned, Owned or Paid media. Each source
can bring a different outcome or can cover the different set of people. End of the day it's your choice to make a wise decision.
Behaviour : For marketing digitally you have to consider behaviour patterns of customers in different scenarios. You have to be
thoroughly clear about your expectations from customers. You should be clear about your goals about what your customer will see and direct him to be there.
Outcomes : Which outcome creates a value for the business? You can decide the parameters defining various effects of outcomes
on the business. It doesn't matter the nature of outcome if it is beneficial for you. Outcome can be anything: an App Download, Setting up a meeting, etc.
A digital marketing model seems to be incomplete if it do not cover the above three areas and analyse them.