We have discussed in our last blogs that marketing is a vast and dynamic field, it keeps on growing with new ideas and new technologies.
There is no full stop on where marketing is being discussed.
Inbound marketing is new concept which uses pull concept instead of traditional push concept of marketing. Here we try to pull potential
consumers towards our product by content management. This form of marketing utilises the power of content like it attracts the customer by
the use of SEO activities, Blogs, Posts, Social media, etc.
Scenarios and environment is changed, now people are more driven and independent. We can't force anyone to buy anything rather it's time to give
people options to choose. That's the base of inbound marketing, make your product strong, make it attractive, it should be full of benefits,
then pull the consumers by showing them what you have and giving them choice.