Concept and History of Advertising in India

01 July 2016 Advertising
Pic By : Nikita Aggarwal

Inbound Marketing
Advertising is a very ancient form of marketing communication, it communicates about the product or services on the grand level, basically to promote it and create awareness. Advertising is one of the medium to deliver marketing strategies.
In current environment everybody knows what are advertisements, how they work and why they work, but very few people known the entire revolution or history of advertisements in India. How the advertisement started in India and when is not the general information people are aware of.
This article is to provide you a complete walkthrough of the corridors of history of advertisements in India. The concept of advertising came in view around the end of 17 century and got its exposure during mid of 18 century, that time print media was the only form of media used for ads. Although with the advancement in technology, various forms of media got added time to time.

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Inbound Marketing: An Upcoming Technique

09 JUNE 2016 Marketing
Pic By : Nikita Aggarwal
Inbound Marketing
We have discussed in our last blogs that marketing is a vast and dynamic field, it keeps on growing with new ideas and new technologies. There is no full stop on where marketing is being discussed.
Inbound marketing is new concept which uses pull concept instead of traditional push concept of marketing. Here we try to pull potential consumers towards our product by content management. This form of marketing utilises the power of content like it attracts the customer by the use of SEO activities, Blogs, Posts, Social media, etc.
Scenarios and environment is changed, now people are more driven and independent. We can't force anyone to buy anything rather it's time to give people options to choose. That's the base of inbound marketing, make your product strong, make it attractive, it should be full of benefits, then pull the consumers by showing them what you have and giving them choice.
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What is B2B or B2C Marketing?

09 JUNE 2016 Marketing
Pic By : Nikita Aggarwal
B2C-B2B Marketing
Firstly let us understand the term marketing before discussing about B2B or B2C. Everybody has different understanding about marketing. Some includes it as a part of sales some make it exactly as sales. Please understand sales and marketing are two different terminologies they do go together step by step but different. In simple language marketing is a process of communicating the information and details about the company's product and services to the end customer at large. The process includes market analysis, segmentation, advertising techniques and many more. While planning the marketing techniques of the business or a company we have to consider the outlook of the business and the target market. The outlook of business can be customer oriented or business oriented, to define these orientations we use an entirely different terminology which is commonly known as B2B or B2C.
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Digital Marketing

APRIL 21 2016 Marketing
Pic By : Nikita Aggarwal
Digital Marketing Blog
The above image itself states that digital marketing is a vast field to work for. It includes various activities like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, E- Promotion and many more. Unlike others digital marketing gives 360 degree coverage to your marketing strategies. From analysing for target audience's needs to promotion of your product and services to engaging the customers to increasing the sales or conversions. The environment we are living today is changing rapidly in terms of technology and innovation. Now a days people are more into digitalisation and usage of digital devices.
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Search Engine Optimization

APRIL 25 2016 Marketing
Pic By : Nikita Aggarwal
Search Engine Optimization Blog
Search Engine Optimization is a process to generate awareness, leads and sales. It helps in increasing the numbers of visitors the website gains from search engines. Sometimes we also call it as organic marketing because the traffic created by SEO activities is unpaid and genuine. SEO is a non-stop process and a continuous cycle. The process makes sure to reach the target of achieving the maximum awareness and sales. To check complete Step by Step secret for the successful results By SEO activities, review the below given flow: Digital marketing is also encouraging various forms of marketing which helps in connecting with the target people in more personal manner. Various forms such as Word of Mouth marketing and peer-to-peer dialogue has more lingering impact on the customers as these forms are not pre planned or staged, they are genuine and more connecting.
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About Adzgateway

Adz Gateway is a Digital Advertising Solutions Company which started on 24th May'2015 by the group of highly motivated and industry experienced people, who understands your needs and willing to provide customised services according to your requirements. Online Advertising industry is neither new to us nor to our employees, we know all the pros and cons inch by inch.

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