is nothing but a platform to create awareness of product and services with the help of online or digital media. It is the
simplest and easiest way to reach your target audience.
The above image itself states that digital marketing is a vast field to work for. It includes various activities like search engine
optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, E- Promotion and many more.
Unlike others digital marketing
gives 360 degree coverage to your marketing strategies. From analysing for target audience's needs to promotion
of your product and services to engaging the customers to increasing the sales or conversions.
The environment we are living today is changing rapidly in terms of technology and innovation. Now a days people are more into digitalisation and usage of digital devices.
Digital marketing provides a channel where you can track the reactions of your actions. For example: If you post a certain article or a video clip on YouTube, you can check the
people's comment and reactions on the same. It is a complete cycle including reaching the people, converting the people then retaining the people.
is also encouraging various forms of marketing which helps in connecting with the target people in more personal manner. Various forms such as Word of Mouth marketing
and peer-to-peer dialogue has more lingering impact on the customers as these forms are not pre planned or staged, they are genuine and more connecting.